In this episode of CYBR.Minded, Dr. Dustin Sachs is joined by Heather Antonetti, founder and CEO of AH-HA Marketing, to explore why technical expertise alone is not enough to influence cybersecurity decisions. They discuss how trust, language, storytelling, and visibility shape whether security risks are understood and acted on by executives, boards, and other stakeholders, as well as how imposter syndrome can keep talented practitioners from establishing their authority.
Related:
Bill Brenner
Things mentioned:
- AH-HA Marketing - https://ah-ha.ai
- VELA for Cybersecurity Professionals - https://ah-ha.ai/architecting-influence-cyber-pros-2026
- Mentorship program - https://www.cybrseccareers.org/mentorship
- Made to Stick - https://heathbrothers.com/books/made-to-stick/
- Carnival Data Breach Exposed 6 Million People - https://www.securityweek.com/carnival-data-breach-exposed-6-million-people/
Do you have a question for the host? Reach out to us at media@cscgroupllc.com
In this episode:
- Host: Dr. Dustin Sachs
- Guest: Heather Antonetti
- Director: Bill Brenner
- Producer: Lauren Andrus
Produced in partnership with Psybercog Labs
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