Lucy Millington writes as a veteran of corporate communications, bringing experience, wit and insight to the challenges facing fellow professionals working with cybersecurity and tech companies. Find out more at www.harrysays.com.
A product may have ten important features, but that does not mean every communication needs to explain all ten. The job of marketing is to establish quickly why the target audience should be interested in the product, and move them to the next stage.
As a cybersecurity start-up or scale-up you don't need everybody to know your name. You need the right people to keep encountering it for the right reasons.
Cybersecurity values experience, but age bias in hiring may filter out veteran talent before recruiters ever see it.
Cybersecurity and marketing share the same goal: trust. Learn why closer collaboration strengthens brands and reduces risk.
If you work in SecOps more noise equals more risk. The more alerts you have, the harder it is to find the ones that need immediate action. Yet in my experience, this idea of more noise being detrimental to understanding, does not stretch beyond the SOC into business communications.
