> ## Content Index
> Fetch the complete content index at: https://www.cybrsecmedia.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Translating what Matters with Heather Antonetti
- URL: https://www.cybrsecmedia.com/translating-what-matters-with-heather-antonetti/
- Published: 2026-08-27T11:31:23.000Z
- Updated: 2026-08-27T11:34:49.000Z
- Author: Lauren Andrus
- Tags: podcast, CYBR.Minded, careers, Cybersecurity influence, Cybersecurity Marketing

In this episode of CYBR.Minded, Dr. Dustin Sachs is joined by Heather Antonetti, founder and CEO of AH-HA Marketing, to explore why technical expertise alone is not enough to influence cybersecurity decisions. They discuss how trust, language, storytelling, and visibility shape whether security risks are understood and acted on by executives, boards, and other stakeholders, as well as how imposter syndrome can keep talented practitioners from establishing their authority. 

**Related:**

[Cybersecurity Influence Starts With Making Risk UnderstandableCybersecurity leaders can have the right technical answer and still fail to influence business decisions when they cannot translate cyber risk into language executives understand, trust and act on.![](https://storage.ghost.io/c/ab/67/ab676516-71e3-473d-8f73-9e0692f5aaee/content/images/icon/CYBR.SEC.Media-Logo-copy-0b6dbe5d-a25b-4185-ac43-5d60f7573098.jpg)CYBR.SEC.MediaBill Brenner![](https://storage.ghost.io/c/ab/67/ab676516-71e3-473d-8f73-9e0692f5aaee/content/images/thumbnail/82ae547a-33b3-438c-b348-88fc2e2d3c30-06c22469-da17-42a8-97be-b50d01b77ffb.png)](https://www.cybrsecmedia.com/cybersecurity-influence-starts-with-making-risk-understandable/)

**Things mentioned:** 

- AH-HA Marketing - [https://ah-ha.ai](https://ah-ha.ai/?ref=cybrsecmedia.com)
- VELA for Cybersecurity Professionals - [https://ah-ha.ai/architecting-influence-cyber-pros-2026](https://ah-ha.ai/architecting-influence-cyber-pros-2026?ref=cybrsecmedia.com)
- Mentorship program - [https://www.cybrseccareers.org/mentorship](https://www.cybrseccareers.org/mentorship?ref=cybrsecmedia.com)
- Made to Stick - [https://heathbrothers.com/books/made-to-stick/](https://heathbrothers.com/books/made-to-stick/?ref=cybrsecmedia.com)
- Carnival Data Breach Exposed 6 Million People - [https://www.securityweek.com/carnival-data-breach-exposed-6-million-people/](https://www.securityweek.com/carnival-data-breach-exposed-6-million-people/?ref=cybrsecmedia.com)

Do you have a question for the host? Reach out to us at [media@cscgroupllc.com](mailto:media@cscgroupllc.com) 

**In this episode:**

- Host: [Dr. Dustin Sachs](https://www.linkedin.com/in/dustinsachs/?ref=cybrsecmedia.com)
- Guest: [Heather Antonetti](https://www.linkedin.com/in/hantoinetti/?ref=cybrsecmedia.com)
- Director: [Bill Brenner](https://www.cybrhakcon.com/?ref=cybrsecmedia.com)
- Producer: [Lauren Andrus](https://www.instagram.com/cybrsecmedia?ref=cybrsecmedia.com)

**Produced in partnership with** [**Psybercog Labs**](https://www.psybercog.com/?ref=cybrsecmedia.com)

**Keep up with our Conferences and Events:**

- [LinkedIn](https://www.facebook.com/CYBR.SEC.Media/)
- [X](https://twitter.com/cybrsecevents?ref=cybrsecmedia.com)
- [Facebook](https://www.linkedin.com/in/dustinsachs/?ref=cybrsecmedia.com)
- [Instagram](https://www.tiktok.com/@cybr.sec.media?ref=cybrsecmedia.com)
- [TikTok](https://www.tiktok.com/@cybr.sec.events?ref=cybrsecmedia.com)
- [CYBR.SEC.CON.](https://www.cybrsecmedia.com/tag/cybr-sec-cast-2/)
- [OT.SEC.CON.](https://www.otseccon.com/?ref=cybrsecmedia.com)
- [CYBR.HAK.CON.](https://www.linkedin.com/in/laurenmandrus/?ref=cybrsecmedia.com)

**Keep up with CYBR.SEC.Media:**

- [LinkedIn](https://www.youtube.com/@cybrsecmedia?ref=cybrsecmedia.com)
- [X](https://x.com/CYBRSECMedia?ref=cybrsecmedia.com)
- [Facebook](https://x.com/CYBRSECMedia?ref=cybrsecmedia.com)
- [Instagram](https://www.buzzsprout.com/2237227?igsh=ZjJ0ZHF1ejJ5NGo2&utm%5Fsource=qr)
- [TikTok](https://www.tiktok.com/@cybr.sec.media?ref=cybrsecmedia.com)
- [YouTube](https://www.linkedin.com/in/calvinnobles/?ref=cybrsecmedia.com)

**Learn About CYBR.SEC.Careers Non-Profit Efforts**

- [CYBR.SEC.Careers](https://www.cybrseccareers.com/?ref=cybrsecmedia.com)

**Subscribe to the podcast:** 

- [Apple](https://podcasts.apple.com/us/podcast/cybr-minded/id1896924074?ref=cybrsecmedia.com)
- [Spotify](https://open.spotify.com/show/033y053VX42jsPtE4nisnA?si=5ce0616ad49e42a9&ref=cybrsecmedia.com)
- [YouTube](https://youtube.com/playlist?list=PLA2-dYVG4Dv2Z4-g08h0Y3rJFMgxBRc7u&si=iefsioqUUC0KVtCW&ref=cybrsecmedia.com)

**Listen to our other shows:**

- [CYBR.SEC.CAST](https://www.cybrsecmedia.com/tag/cybr-sec-cast/)
- [CYBR.HAK.CAST](https://www.cybrsecmedia.com/tag/cybr-hak-cast/)
- [CYBR.Signal](https://www.cybrsecmedia.com/tag/cybr-signal/)

[ ![HOU.SEC.CON CTA](https://s3.us-east-1.amazonaws.com/assets.cybersecmedia.com/HSC+CTA.jpg) ](https://houstonseccon.com/?ref=cybrsecmedia.com)